Functions of Management Paper Essay Example | Topics and Well Written Essays - 750 words - 1

Functions of Management Paper - Essay Example The different groups of beverages include water, alcoholic beverages, non-alcoholic beverages, soft drinks, hot beverages and other forms. The main focus of the study is the processing of the drinks for consumption. For that matter, the organizations and companies that are involved in production and packaging of such beverages and drinks are included in the analysis of the management functions. For the products that are naturally consumed, packaging is the most important method that is needed to be considered. On the other hand, for the products that had been developed as beverage, the production can be considered as the most important method in the operation (Thompson and Sheldon, 2003). In the beverage industry, the application of the functions of management can be considered as a fundamental issue. The process of management can be considered a chronological process which starts in planning and concluded through the maintenance of the different methods and procedures in operation. Planning is the initial function in management which involves the determination of the different factors that can affect the profitability and the sales of the company. In the case of beverage companies, there are different factors that are needed to be considered. One is the determination of the trends in the market and the demands for the different products (Thompson and Sheldon, 2003). The present trend that can be observed is the increase in the demand for the beverages that are considered to border on the health consciousness of the public. This can be a related to the increasing consideration of the population on the maintenance of their health and body condition due to the deteriorating quality of life that can be considered to make such goals a challenge. In addition, there is an observable decrease in the consumption of alcoholic beverages basically also related to the consciousness of the people over their own welfare

Importance of Maps to GIScience Essay Example | Topics and Well Written Essays - 1500 words

Importance of Maps to GIScience - Essay Example Goodchild  introduced the term  GIScience  in the year 1992 to describe the basics of  GIS  technology.  Ã‚  These discussions dealt with the scope of a new branch of  GIS  and the obstacles in the way of its application of the technology.  GIS  is defined as the Science dealing with the interpretation and management of spatial information in scientific context, including associated technology, and implications of these for Commerce, Social life and the environment.  Ã‚  Ã‚  Information Analysis and interpretation of Data and transforming these into visual representations constitute among other things the Information Management function. Hardware and software that facilitate this process come under the category of associated methodology. Geographical Information and the GI system have tremendous applications to commerce and environment and naturally they will impact the society as a consequence.  GIS  now facilitates production of all kinds of Maps which ser ve as stimulants to visualized thinking. GI System therefore admirably fits in as Research on GI Science. Experts addressed the problem of developing visualization methods and techniques to present GI data interpret and synthesize them and explore them further, (MacEachren, 1995). This goes on further to assess the impact of these on the efficiency of problem solving. They further described the processes by which maps and graphics could be generated and the Computations systems to back these operations. The inter-connections between maps and  GIScience  and its associated steps in the process and the possible outputs also engaged many research works. Maps have the power to visually represent data, synthesize these and then explore the world. This is possible because of the ability to take selected data from the complex maze of facts and make visual presentation. The Discipline of Cartography has evolved a wide range of design guidelines which help in creating a map that best rep resents the desired results in terms of spatial patterns and inter-relationships. The traditional maps have helped in their own way in the above functions of map making. Yet, the advances made by  GIS  have revolutionized the way spatial information is synthesized, analyzed and explored. The numerous maps that needed to be made in the past for presenting different aspects of data pertaining to the same spatial area can now be overlaid on the same spatial outlay and interpreted. The paper will also study the advances made in the versatility of the map making process today, after the development of the Internet and the World Wide Web. Also, while recognizing the traditional role of maps in representation of data it must be pointed out that the maps should go further to be flexible and  Ã‚  facilitate exploration of the data underlying the maps. Therefore, in view of their ability to visualize the data and stimulate thinking about the  geo-spatial  patterns, maps are extensiv ely used in the GI Science process. The field of operation for these maps is Geo-visualization. It is a loosely defined domain and it addresses the presentation, analysis and synthesis of geographical information in combination with other disciplines including Cartography. Scientific visualization, image analysis, information visualization and analysis of exploratory data are the other disciplines contributing to the advancement. 1.1 Developments of Maps With reference to the design of maps, self-made professional maps, particularly Paper Made Topographic Maps are the work of professionals and are very practical under various conditions. Such maps will still be continued to be produced in the future, even though the demand from the users is already exerting pressure on large Map Maker organizations to adopt a different modern outlook towards the market. There

Catatech case study Example | Topics and Well Written Essays - 1500 words

Catatech - Case Study Example In order for Catatech to keep up with the competition, it will need to adapt to this new introduction while doing business or its insistence with sticking with the traditional methods may just prove to be its downfall. For the firm to do this, it has to first establish the objectives that the firm has set for themselves so as to identify how the introduction of E commerce would assist it in achieving these objectives (Kotler, 2009). The main objective of the firm is to maintain and enhance its position in the industry as one of the leading providers in Professional measurement tools for electricians across the globe. The other objectives include, the strengthening of their financial standing to avoid any economic burdens which can be done by the reduction of various costs without affecting the quality of the product, to increase its market size in the various regions where they are located including Madrid and to ensure the firm is in a position to maintain a successful path as a lea ding business in the future. The measures of outcome that can be used to indicate whether these objectives have been attained are not difficult to calculate. With regard to becoming the leading firm in the industry they are based in, one only has to look at the market share value taken by the firm in compared to others in the same business (Kotler, 2009). When Catatech has the largest market share value, it can be said that its main objective has been achieved. With regard to strengthening the company’s finances as well as increasing its market size, these objectives can use the company’s various records relating to these topics which in this case would be financial records and progress reports over the years on the growth of their market base. Accountability has to be considered as well to ensure that those responsible for achieving these objectives are putting an effort into it. Ensuring the company’s success as a leader in its industry will be up to everyone in the firm but the executive board that is in charge of the major decisions that will be made can be said to be held accountable for this task. The finance department and the marketing department will be held responsible for the objectives of cutting costs effectively and ensuring market growth (Tkacz & Kapczynski, 2009). There are also several external and internal factors that may affect the achievement of these objectives as well such as the developments that are being made in technology, the arrival of new firms in the industry and the attitude of the executive staff at the organization as well, which may prove to be a hurdle to the process of keeping the organization in stride with various new developments in the business world. There are a number of constraints as well that may limit the achievement of these objectives such as the availability of manpower with the technical know how to introduce these new technologies to the firm, the issue of underplaying the independence th at the various local acquisitions enjoy at the moment which also brings about the question of finances and who will handle those received via the E commerce project. There are various resources that can be said to be available to the organization at the moment, and that includes the organization has the financial resources to set up the new structure (E commerce) if they are willing to do so. The employees available in the United States can also lend a hand to solve the problem of technical know how

Retail Marketing Essay Example | Topics and Well Written Essays - 1000 words

Retail Marketing - Essay Example A good marketing mix entails place, packaging, product, promotion and price. Strategy of retailing is always first drawn in a business plan. A business plan entails information about the objective and goals of the business. The plan always embraces research over who the business’s potential customers are as well as what their necessities. The plan should consist decisions on marketing mix style, such as how the customers will acquire the products. An efficacious retail company recognizes their market, the essential of considered location, and their customers. Competition in the retail business is sometime fierce, thus, such companies need the superlative micro marketing implements or factors accessible to analyze where to locate new stores inaugurate client profiles, and regulate preeminent marketing practices in order to treasure new customers (Berman, and Evans, 30-90). Some of the factors are explained in the following paragraphs. First factor is the retail pricing. In the industry of commerce retail pricing is denoted as psychological prices. In retail marketing, the prices are always fixed and exhibited on signs. This is because when prices are not displayed clearly, there can be price discernment. This is where the price for sale relies on the customers (Berman, and Evans, 30-90). ... Using of clients patronage, more or less constantly predicts the necessity for staffing for different function. Typically necessity varies extensively. Compliant staff exploitation to staffing necessities obliges a flexible workforce that can be available when required (Kappa, 90-9). Third factor is the transfer mechanism in retail marketing. It is tremendously vital for retailers to consider the means of delivering their products to their customers. There are various means of delivering goods to consumers: Counter services, it is mostly applied where products are not accessible to clients and must be acquired from the seller. This delivery service is mostly for small costly goods such as jewelry and controlled substances such as liquor and medicine (â€Å"Turning the Retail 'Showrooming Effect' into a Value-add†). Another means of getting goods to customers is through delivery. With this service products are shipped directly to clients home or at their work (â€Å"Retail Mar keting†). Telephone ordering is common nowadays either from television advertisement, newspaper, catalog or a local restaurant menu, for instant services such pizza delivery. Lastly is the door to door marketing, where the retailer travels with products for sale (Kappa, 90-9). Fourth factor of retailing is the customer services. This is the sum of deeds and components that permit the consumers to obtain what they desire from the retailer establishment. It is advisable for sales associates to welcome customers and make themselves available to aid the customers reach what they need (â€Å"Advance marketing strategies with ROI at every step†). When customers enter into the store, it is essential that the sales associate to make sure customers feel at home,

Sky broadband Essay Example | Topics and Well Written Essays - 2500 words

Sky broadband - Essay Example In theory and practice, IMC strategies are aimed at combining or integrating the elements of the communication mix, such as advertising and public relations in order to create a balanced and consistent marketing communications message that strengthens the brand. IMC, if managed correctly gives an organization a competitive advantage because of its cost effectiveness and its ability to maximize the impact of its product and services development and the communication of the organization's messages within the marketplace (Ireland, 2002). There is no shared definition of integrated marketing communications in the scholarly literature, but the tenets of IMC have been adopted by businesses globally, and scholars do agree on the theoretical underpinnings of the IMC model (Kitchen, Schultz, Kim, Han, & Li, 2004). The literature offers some outlines for conceptual frameworks that can guide agencies and organisations to ensure an effective implementation of an integrated marketing communications program (Kitchen, Schultz, Kim, Han, & Li, 2004). According to Fitzpatrick (2005), "... According to Fitzpatrick (2005), "one of the defining features of IMC is that it uses all forms of communication and all sources of brand or company contacts as prospective message delivery channels. The ultimate goal is to influence buying behavior through directed persuasive communication targeted to a broad range of stakeholders that influence brand image and organizational reputation" (p.94). Scholars and practitioners of marketing communications believe that the increase in the number of communication channels, media fragmentation, segmentation of consumer preferences, sophistication of consumer databases and analysis, and importance of relationship building to strengthen brand image has forced institutions to consider and adopt a more sophisticated, strategic, and integrated marketing communications effort (Kitchen, Schultz, Kim, Han, & Li, 2004). Integrated marketing communications has evolved from a concept of bundling all of an institution's communications in order to speak with one voice, to a strategic management effort that utilizes detailed consumer information to develop relevant communication (Kim, Han, & Schultz, 2004). Kim, Han, and Schultz (2004) stress the need for organizations to speak to their consumers with an integrated approach because today's consumers are not dependent on organizations to provide them with information. Technology has helped to fragment the current media environment and to increase the speed of information gathering. The result is that consumers are able to integrate their product information consumption without the aid of the organization. In addition to message integration, effective IMC must be supported by marketing budgets and appropriate staffing, skills, and

Catatech case study Example | Topics and Well Written Essays - 1500 words

Catatech - Case Study Example In order for Catatech to keep up with the competition, it will need to adapt to this new introduction while doing business or its insistence with sticking with the traditional methods may just prove to be its downfall. For the firm to do this, it has to first establish the objectives that the firm has set for themselves so as to identify how the introduction of E commerce would assist it in achieving these objectives (Kotler, 2009). The main objective of the firm is to maintain and enhance its position in the industry as one of the leading providers in Professional measurement tools for electricians across the globe. The other objectives include, the strengthening of their financial standing to avoid any economic burdens which can be done by the reduction of various costs without affecting the quality of the product, to increase its market size in the various regions where they are located including Madrid and to ensure the firm is in a position to maintain a successful path as a lea ding business in the future. The measures of outcome that can be used to indicate whether these objectives have been attained are not difficult to calculate. With regard to becoming the leading firm in the industry they are based in, one only has to look at the market share value taken by the firm in compared to others in the same business (Kotler, 2009). When Catatech has the largest market share value, it can be said that its main objective has been achieved. With regard to strengthening the company’s finances as well as increasing its market size, these objectives can use the company’s various records relating to these topics which in this case would be financial records and progress reports over the years on the growth of their market base. Accountability has to be considered as well to ensure that those responsible for achieving these objectives are putting an effort into it. Ensuring the company’s success as a leader in its industry will be up to everyone in the firm but the executive board that is in charge of the major decisions that will be made can be said to be held accountable for this task. The finance department and the marketing department will be held responsible for the objectives of cutting costs effectively and ensuring market growth (Tkacz & Kapczynski, 2009). There are also several external and internal factors that may affect the achievement of these objectives as well such as the developments that are being made in technology, the arrival of new firms in the industry and the attitude of the executive staff at the organization as well, which may prove to be a hurdle to the process of keeping the organization in stride with various new developments in the business world. There are a number of constraints as well that may limit the achievement of these objectives such as the availability of manpower with the technical know how to introduce these new technologies to the firm, the issue of underplaying the independence th at the various local acquisitions enjoy at the moment which also brings about the question of finances and who will handle those received via the E commerce project. There are various resources that can be said to be available to the organization at the moment, and that includes the organization has the financial resources to set up the new structure (E commerce) if they are willing to do so. The employees available in the United States can also lend a hand to solve the problem of technical know how

Sky broadband Essay Example | Topics and Well Written Essays - 2500 words

Sky broadband - Essay Example In theory and practice, IMC strategies are aimed at combining or integrating the elements of the communication mix, such as advertising and public relations in order to create a balanced and consistent marketing communications message that strengthens the brand. IMC, if managed correctly gives an organization a competitive advantage because of its cost effectiveness and its ability to maximize the impact of its product and services development and the communication of the organization's messages within the marketplace (Ireland, 2002). There is no shared definition of integrated marketing communications in the scholarly literature, but the tenets of IMC have been adopted by businesses globally, and scholars do agree on the theoretical underpinnings of the IMC model (Kitchen, Schultz, Kim, Han, & Li, 2004). The literature offers some outlines for conceptual frameworks that can guide agencies and organisations to ensure an effective implementation of an integrated marketing communications program (Kitchen, Schultz, Kim, Han, & Li, 2004). According to Fitzpatrick (2005), "... According to Fitzpatrick (2005), "one of the defining features of IMC is that it uses all forms of communication and all sources of brand or company contacts as prospective message delivery channels. The ultimate goal is to influence buying behavior through directed persuasive communication targeted to a broad range of stakeholders that influence brand image and organizational reputation" (p.94). Scholars and practitioners of marketing communications believe that the increase in the number of communication channels, media fragmentation, segmentation of consumer preferences, sophistication of consumer databases and analysis, and importance of relationship building to strengthen brand image has forced institutions to consider and adopt a more sophisticated, strategic, and integrated marketing communications effort (Kitchen, Schultz, Kim, Han, & Li, 2004). Integrated marketing communications has evolved from a concept of bundling all of an institution's communications in order to speak with one voice, to a strategic management effort that utilizes detailed consumer information to develop relevant communication (Kim, Han, & Schultz, 2004). Kim, Han, and Schultz (2004) stress the need for organizations to speak to their consumers with an integrated approach because today's consumers are not dependent on organizations to provide them with information. Technology has helped to fragment the current media environment and to increase the speed of information gathering. The result is that consumers are able to integrate their product information consumption without the aid of the organization. In addition to message integration, effective IMC must be supported by marketing budgets and appropriate staffing, skills, and