Catatech case study Example | Topics and Well Written Essays - 1500 words

Catatech - Case Study Example In order for Catatech to keep up with the competition, it will need to adapt to this new introduction while doing business or its insistence with sticking with the traditional methods may just prove to be its downfall. For the firm to do this, it has to first establish the objectives that the firm has set for themselves so as to identify how the introduction of E commerce would assist it in achieving these objectives (Kotler, 2009). The main objective of the firm is to maintain and enhance its position in the industry as one of the leading providers in Professional measurement tools for electricians across the globe. The other objectives include, the strengthening of their financial standing to avoid any economic burdens which can be done by the reduction of various costs without affecting the quality of the product, to increase its market size in the various regions where they are located including Madrid and to ensure the firm is in a position to maintain a successful path as a lea ding business in the future. The measures of outcome that can be used to indicate whether these objectives have been attained are not difficult to calculate. With regard to becoming the leading firm in the industry they are based in, one only has to look at the market share value taken by the firm in compared to others in the same business (Kotler, 2009). When Catatech has the largest market share value, it can be said that its main objective has been achieved. With regard to strengthening the company’s finances as well as increasing its market size, these objectives can use the company’s various records relating to these topics which in this case would be financial records and progress reports over the years on the growth of their market base. Accountability has to be considered as well to ensure that those responsible for achieving these objectives are putting an effort into it. Ensuring the company’s success as a leader in its industry will be up to everyone in the firm but the executive board that is in charge of the major decisions that will be made can be said to be held accountable for this task. The finance department and the marketing department will be held responsible for the objectives of cutting costs effectively and ensuring market growth (Tkacz & Kapczynski, 2009). There are also several external and internal factors that may affect the achievement of these objectives as well such as the developments that are being made in technology, the arrival of new firms in the industry and the attitude of the executive staff at the organization as well, which may prove to be a hurdle to the process of keeping the organization in stride with various new developments in the business world. There are a number of constraints as well that may limit the achievement of these objectives such as the availability of manpower with the technical know how to introduce these new technologies to the firm, the issue of underplaying the independence th at the various local acquisitions enjoy at the moment which also brings about the question of finances and who will handle those received via the E commerce project. There are various resources that can be said to be available to the organization at the moment, and that includes the organization has the financial resources to set up the new structure (E commerce) if they are willing to do so. The employees available in the United States can also lend a hand to solve the problem of technical know how